A comprehensive and engaging guide to improving your user experience skills.
By Erica Jorgensen ‧ RELEASE DATE: April 11, 2023
Jorgensen provides a comprehensive guide to improving corporate UX content design. Drawing on her extensive professional experience in user experience and content design, she encourages managers and team members to prioritize content research. This method allows them to gain feedback directly from customers, helping them to identify what content is clear and what details are missing. The author delves into the nuances of UX content design, exploring the text features that are often overlooked but are essential for any product or site. She emphasizes the importance of clarity, comprehension, engagement, and actionability. At the core of her narrative is the concept of content research, which she refers to as “a trifecta of goodness”. This research provides a “powerful tool” for the content professional, produces “clearer, easier-to-understand language” for customers, and increases business by making customers “more likely to trust your company and be loyal to your products.” Jorgensen is an enthusiastic guide to the complexities of this world, explaining topics such as team management and the differences between brand voice and brand tone. She also explains how content research can help to increase revenue by making content as engaging and effective as possible. Her insights into the new demands of the internet and social media on the traditional marketing and advertising world are particularly illuminating.
Pub Date: April 11, 2023
ISBN: 9781959029571
Page Count: 320
Publisher: Rosenfeld Media
Review Posted Online: June 29, 2023