A captivating, yet occasionally excessive, guide to increasing sales through storytelling.
By Philipp Humm ‧ RELEASE DATE: March 20, 2023
Humm, a speaker and sales coach, provides a tactical plan to help readers reach their sales, marketing, and career goals through better storytelling. He promises that his method will leave magical first impressions, inspire those around them, and overcome resistance to sales pitches. He focuses on five core areas to improve storytelling skills: crafting stories from ordinary moments, finding the five most effective types of stories, building confidence, delivering stories naturally and authentically, and making a plan to do all these things. He draws on his own experience and quotes from other business leaders, such as Mark Hunter, to illustrate his points. Humm believes that engaging the emotions of potential buyers is key to making a lasting impression. He also suggests surprising listeners and presenting moments that allow for easy visualization. While some may be hesitant to combine personal storytelling with sales manipulation, Humm is a convincing and personable guide. He emphasizes the importance of determining and serving the needs of the customer. He also encourages readers to mine every verbal sales exchange for valuable information, though this should be done responsibly. All in all, Humm provides a comprehensive plan to help readers reach their goals through better storytelling.
Pub Date: March 20, 2023
Page Count: 182
Review Posted Online: July 2, 2023